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Client Growth Manager

Key responsibilities:

  • Build and maintain strong relationships with key letting agent partners, acting as their trusted advisor and main point of contact.
  • Ensure agents fully understand the commercial value of our free advertising and the importance of returning completed utility order forms as part of their lettings process.
  • Drive revenue growth by embedding operational best practices within client teams, ensuring staff are trained and processes are aligned to maximise form returns.
  • Monitor client performance data, identify trends, and proactively address gaps to improve conversion rates and overall account success.
  • Understand and influence the full B2B2C journey, ensuring agents are equipped to guide student tenants through the utility ordering process as part of their lettings workflow.
  • Deliver regular performance reports and insights to clients, helping them understand their impact and opportunities for growth.
  • Collaborate with business development and support teams to onboard new clients effectively and ensure long-term success from day one.
  • Support marketing and technology initiatives, maintaining accurate CRM records and ensuring all account data is up to date.

What success looks like:
You’ll know you’re succeeding when agents consistently return utility order forms, their teams are fully bought into the UniHomes process, and your accounts are contributing to sustained revenue growth and long-term partnerships.

Key performance indicators (KPIs):

  • Form conversion rate: percentage of advertising leads resulting in completed utility order forms.
  • Revenue contribution: total commissionable revenue generated through client accounts.
  • Client engagement: frequency and quality of client interactions, including best practice sessions and process reviews.
  • CRM accuracy: maintenance of complete and up-to-date client records and performance data.
  • Portfolio growth and utilisation: proportion of a client’s student property portfolio actively advertised and let via UniHomes, and progress towards full adoption across their listings.

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