D2C E-Commerce Specialist UK& Ireland

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At Electrolux Group, we believe in delivering outstanding experiences that improve everyday life. As a D2C E-Commerce Specialist, you’ll play a key role in shaping our digital consumer journey, driving online sales, and enhancing the performance of our branded websites.

Working closely with the D2C Sales Manager, you’llidentify opportunities, lead initiatives, and implement improvements that optimize the customer journey and boost conversion rates. This is a hands-on role where your insights and actions will directly impact our commercial success.

You will report to the D2C Manager, Commercial Area UK&Ireland

What you’ll do:

Analyze website performance using GA4 and ContentSquare to uncover customer behaviors and conversion opportunities

Collaborate with the D2C Sales Manager to align digital strategies with commercial goals

Manage affiliate marketing and sales performance and work closely with central team to grow the network

Optimize product merchandising to increase visibility and drive sales

Enhance the path to purchase, ensuring a seamless and engaging customer experience

Partner with the CRO team to plan and execute A/B tests and UX improvements

Monitor key KPIs and provide data-driven recommendations to improve performance

Lead and support product launches and promotional campaigns

Work cross-functionally with marketing, design, product, and development teams

Stay ahead of e-commerce trends and continuously refine strategies

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