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Paid Search Specialist

Description

We are easyJet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic or Orange travel brand in Europe.
We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
What makes us easyJet? Our Promise Behaviours – we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.

READ ON IF YOU

  • Have 3+ years’ experience managing large, complex paid search accounts
  • Enjoy working with Google Ads Editor and bid management platforms
  • Are passionate about driving data-led performance growth and testing new ideas
  • Like collaborating across teams including trading, marketing, SEO, media and content

THE TEAM
You will join our dynamic digital marketing team focused on delivering outstanding paid search campaigns that drive sales and growth across all our European and worldwide markets.

Requirements of the Role

THE ROLE
You’ll own and manage the development and optimisation of paid search activity for easyJet Flights as part of integrated multi-channel campaigns. Using your initiative, you will manage Google and Bing campaigns via bid management platforms to improve performance, enhance efficiencies and generate sales.

  • Manage and support the development of local and international PPC strategies
  • Build paid search campaigns including campaign structure, ads, keywords, ad extensions and tracking
  • Align Paid Search campaign execution with trading, marketing and wider digital teams
  • Research new opportunities and identify trends to grow our paid search accounts
  • Drive consistent, data-driven testing to improve campaign performance

WHAT WE’RE LOOKING FOR

  • 3+ years’ experience in a similar role working on large, complex accounts
  • Strong Google Ads Editor skills, able to create and adjust campaigns at scale
  • Strong numerical skills to spot trends and make recommendations
  • Intermediate to advanced Excel skills including formulas, pivot tables and data visualisation
  • Strong reporting skills with ability to deliver accurate data requests on time
  • Ability to meet deadlines in a fast-paced environment
  • Good verbal and written communication skills to build relationships across the business
  • Experience with SA360 or other bid management tools preferred
  • Experience working with media owners or agencies preferred
  • Travel experience preferred
  • Experience using scripts to automate tasks is a plus but not essential

WHAT YOU’LL GET IN RETURN

  • Competitive base salary
  • Up to 20% bonus
  • 25 days holiday
  • BAYE, SAYE and Performance share schemes
  • 5% pension contribution
  • Life Assurance
  • Flexible benefits package
  • Excellent staff travel benefits

PRACTICALITIES
This full-time role is a fixed-term contract for 12-months. It will be based in Luton at our Head Office. We support hybrid working and we spend 60% of our time per month in the office.

REASONABLE ADJUSTMENTS
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at ma.recruitment@easyjet.com. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

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